Hidden Jewell Boutique is where small-town charm meets cozy, big-city style. Tucked away in Onawa, Iowa, our boutique was born from a love of fashion and a dream to create a space where every woman feels welcome, confident, and completely herself.

What started in a garage has grown into a thoughtfully curated destination known for comfy-chic pieces, quality fabrics, and a vibe that blends Old Hollywood glam with everyday ease. As a local owner, fashion lover, and boy mom, I believe in lifting women up — always with kindness, compliments, and maybe a little style advice.

Whether you’re here for buttery basics, denim you’ll live in, or just to see what’s new in the boutique or our speakeasy-inspired space — we’re so glad you found this Hidden Jewell.